Record Shop vacatures in Amsterdam

About This Role:

We are looking for a CRM Expert to own the day-to-day delivery of CRM across our multiple markets and platforms. This is a 1 year contract with potential extension, offering a high-impact opportunity to make measurable results from day one.

This is fundamentally an execution-first role: 70% hands-on delivery of campaigns, automations, and programmes; 30% strategy and roadmap thinking. We are looking for someone who is as comfortable building a complex Canvas in Braze as they are presenting a lifecycle strategy to stakeholders. The ideal candidate has deep Braze expertise, a solid understanding of how APIs and MarTech systems connect and the ability to use AI tools practically and purposefully to improve CRM performance.

Our Benefits:

At Atolls, we believe in nurturing both your professional and personal growth. Here's what you can expect:

• A culture that values personal and professional development, with internal mobility opportunities.
• A supportive and open-minded team that embraces diverse perspectives and innovative ideas.
• 32 days of paid vacation plus your birthday off, giving you the time you need to recharge.
• A flexible hybrid working scheme to balance work and life.
• Access to a learning budget and internal training to help you grow in your role.
• Mental health coaching to support your well-being.
• Regular global and local get-togethers to celebrate successes and build connections.
• The possibility of taking a sabbatical after three years with the company.
• A cloud-based company setup, providing flexibility and collaboration opportunities no matter where you are.

• These are global benefits that apply to all employees, with additional local perks based on your location.

Responsibilities:

In this role, you will:

• Campaign Strategy & Orchestration
  • Own the end-to-end ideation, planning, build, and optimisation of automated and one-off multi-channel campaigns across the full customer lifecycle - email, push, in-app and beyond.
  • Redesign how campaigns are triggered and coordinated, reducing reliance on repetitive manual builds. Develop scalable automation frameworks that enable always-on lifecycle journeys and dynamic campaign execution across markets and channels.
  Work in an agile environment, adapting quickly to evolving business priorities and performance signals to maximise engagement and revenue.
• Enhance Content Personalisation & Segmentation Integrate new data and content sources to continuously refine segmentation, audience logic, and content recommendations. Ensure messaging is dynamically tailored and contextually relevant at scale blending behavioural signals, lifecycle stage and propensity models to drive deeper customer relevance.
  
• Collaborate on API & MarTech Integrations Bring a solid working knowledge of how APIs, webhooks and data pipelines function within a CRM ecosystem. You won't be building API connections yourself, but you will engage meaningfully with MarTech and data analytics teams on integration requirements, data flows, and event tracking, able to brief, review, and troubleshoot alongside the teams who do.
  
• Leverage AI Across the CRM Workflow
  • Use Braze's native AI capabilities like Intelligent Timing, Winning Path, and Agent Console etc to automate optimisation decisions, improve targeting and enhance content relevance at scale. Apply generative AI to accelerate copy variants, subject line testing, and personalisation, increasing test velocity and reducing creative turnaround.
  Use AI and automation tools practically to work faster and more independently across the full technical scope of CRM from coding assistants (e.g. Claude) to write and debug Liquid, SQL, HTML, and Connected Content, to workflow automation (e.g. n8n) to connect systems, reduce manual processes and enable more scalable campaign operations. The expectation is knowing instinctively when AI gets you to a better result faster and using it that way.
• Optimise and Expand the CRM Technical Stack Maximise the effectiveness of the CRM ecosystem by fully utilising existing systems and supporting the integration of new data sources and automation capabilities. Assess potential third-party tools and integrations against strategic goals, ensuring the stack remains scalable and capable of deepening customer engagement.
  
• Drive Continuous Improvement through Testing
  • Lead rigorous A/B and multivariate testing across campaigns, segments, content, and timing. Define clear hypotheses, establish statistical validity standards, and translate learnings into documented best practices that continuously raise the performance baseline.

• Cross-Team Collaboration & Stakeholder Engagement
  • Serve as the primary bridge between CRM and key cross-functional teams MarTech, product, data analytics and engineering driving close alignment on data flows, technical requirements, and shared KPIs. Partner with Design and Local Marketing teams to ensure CRM strategies serve both global and market level objectives. Engage senior leadership with clarity on CRM performance, priorities and roadmap translating complex data and technical concepts into clear strategic narratives that inform decision making at the highest level.

Your Profile:

We're looking for someone with minimum 8 years in CRM, ideally in a high-growth startup, e-commerce, or marketplace environment. Proven track record of owning CRM execution end-to-end at scale across multiple markets.

• Core CRM Skills
  • Deep understanding of customer lifecycle marketing: onboarding, activation, retention, win -back and loyalty frameworks
  • Expertise in behavioural segmentation, RFM modelling and propensity-based targeting
  • Strong grasp of email deliverability, consent management and data privacy best practices (GDPR, CAN-SPAM)
  Commercially minded: Able to tie CRM activity directly to revenue, retention and customer lifetime value (CLV) metrics
• Technical Skills
  
  • Braze (mandatory): Deep, hands-on expertise - Canvases, Segments, Content Blocks, Connected Content, Currents and the Braze APs. Must be able to build and QA complex Canvases independently.
  • Proficient in HTML/CSS for building and editing email and in-app templates; working knowledge of SQL for audience building and performance analysis.
  • Familiarity with Liquid/AMPScript or similar scripting languages is a must as is experience with CDPs and data warehouses (e.g. Snowflake, BigQuery).
• Analytical Mindset: Strong analytical skills with the ability to define KPIs, build measurement frameworks and turn data into clear, actionable CRM recommendations.
• Organisational Skills: Exceptional planning abilities with strong attention to detail. Comfortable managing multiple campaigns and projects simultaneously in a fast-paced agile environment.
• Communication: Full fluency in English (written and spoken) is required. Additional languages are an asset.

Our hiring process:

• Some processes might slightly change according to needs

Ready to apply?